Business success relies on businesses providing a product or service for which a customer or potential customer sees value in. Goods in particular are ultimately derived from raw materials that are transformed into usable items usually by manufacturers or by agricultural processes in terms of food. Industry being the collective term to describe producers of any given item that people are prepared to trade for. Obviously sourcing the right product at the right price and effectively conveying the marketing message to consumers is all that business is. In Australia there are in excess of 118,000 manufacturers in operation and with the labour component diminishing due to innovations in AI automation and technology the cost, and subsequently the price, of Australian manufactured is suddenly becoming more competitive with imported goods. Sourcing the right products at the right price is absolutely crucial in realizing business success particularly if the Australia market can be supplied with Australian manufactured goods at comparable prices. All things being relatively equal Australian’s surveyed on the matter indicate that over 90% would prefer Australian made as opposed to imports.  In addition sourcing products at the right price on the right terms and conditions with the right partner that is capable of matching goals in terms of supplying an upwardly scaling business reliably although crucial almost becomes a science within itself. To do this properly requires specialized expertise and collaborative partnerships to succeed in this endeavor which may indicate that a revue of the product lines is in order.